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World Carfree Network - SteeringCommittee

SteeringCommittee.StrategicPlanDraft History

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December 12, 2005, at 01:48 PM by svp
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* ICC: non-hierarchical with clearly defined roles
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* CIC: non-hierarchical with clearly defined roles
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* Carfree and car-lite: WCN isn't dogmatic about exactly what carfree or car-lite means. The basic condition for membership is a commitment the idea that less cars will help in many environmental, social and economic factors. There are many diverse reasons people join the carfree movement. Whether they are based in ecological ideals or the need for better urban quality of life or the physical inability to drive, they are all part of our movement. Our work encompasses all the factors in car-dependence and the diversity of demand for alternatives. (Proposed change: Make it clear that carfree and car-lite do have precise meanings; clarify that the message isn't just "less cars.")

* Global reach: We are committed to making WCN a truly global network, to include diverse groups and individuals from every geographic area and every aspect of the movement, including carfree areas, academic institutions, young people, policy-makers, urban designers, transport planners, urban communities, people with disabilities, mothers with small children, the elderly, low-income people, rail industry, bicycle industry, non-motorised and public transport users and all other stake holders in the carfree movement.
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* Carfree and car-lite: WCN isn't dogmatic about exactly what "carfree" or "car-lite" means. The basic condition for membership is a commitment to the idea that less cars will help in many environmental, social and economic factors. There are many diverse reasons people join the carfree movement. Whether it is out of ecological ideals, the need for better urban quality of life or the physical inability to drive, they are all welcome in our movement. Our work encompasses all the factors in car-dependence and the diversity of demand for alternatives. (Proposed change: Make it clear that carfree and car-lite do have precise meanings; clarify that the message isn't just "less cars.")

* Global reach: We are committed to making WCN a truly global network, to include diverse groups and individuals from every geographic area and every aspect of the movement, including carfree areas, academic institutions, young people, policy-makers, urban designers, transport planners, urban communities, people with disabilities, mothers with small children, the elderly, low-income people, the rail industry, bicycle industry, users of non-motorised and public transport and all other stakeholders in the carfree movement.
December 12, 2005, at 12:48 AM by RG
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Current Strengths (Internal)

* WCN has 53 member organisations, with a good spread of member groups in Western and Eastern Europe and North America. Member organisations mostly represent are youth, cycling, environmental and transport groups and other alternative transportation groups.

* WCN is unique in that we address the problems associated with car-dependence holistically, including the environmental, energy, urban design, social, economic, justice, policy and infrastructure aspects. We are active internationally, providing resources, networking, information and communication to local groups all over the world.
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CURRENT STRENGTHS (INTERNAL)

* WCN has 53 member organisations, with a good spread of member groups in Western and Eastern Europe and North America. Member organisations mostly are youth, cycling, environmental and alternative transport groups.

* WCN is unique in that we address the problems associated with car dependence holistically, including the environmental, energy, urban design, social, economic, justice, policy and infrastructure aspects. We are active internationally, providing resources, networking, information and communication to local groups all over the world.
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* WCN has an annual budget of around 70,000 to 80,000 Euros and a good funding profile on issues such as youth, energy and climate change, environment, urban development, sustainability, social inclusion and accessibility for the disabled. For two years now, we have had enough funding to cover ICC rent and low but adequate salariesbasic operational costs.

* WCN has been successful at seeking grants, while remaining completely independent from funders and being responsive to network members without compromising our vision and goals.
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* WCN has an annual budget of around 70,000 to 80,000 Euros and a good funding profile on issues such as youth, energy and climate change, environment, urban development, sustainability, social inclusion and accessibility for the disabled. For two years now, we have had enough funding to cover basic operational costs.

* WCN has been successful at seeking grants without compromising our vision and goals.
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* Projects which are going strong, achieving goals and gaining media attention:
o World Carfree Day
o Ecotopia Biketour
o Mobility Justice Project
o Visegrad Project
o Towards Carfree Cities Conference Series
o Resource Centre, and Carbusters Press, World Carfree News (bulletin)
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* Projects which are going strong, achieving goals and gaining media attention:\\
o World Carfree Day\\
o Ecotopia Biketour\\
o Mobility Justice Project\\
o Visegrad Project\\
o Towards Carfree Cities Conference Series\\
o Resource Centre, Carbusters Press, World Carfree News (bulletin)\\
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* Funding for the magazine is particularly difficult to obtain because 1. Many funders believe magazines should fund themselves through ads, 2. It is often focused on the network and can be perceived as an "internal publication" which would normally be part of core costs, 3. Some of the best content of the magazine is "radical" (skills-sharing to break curbs without permissiondirect action, mobility justice and so on) and that narrows the options for potential funders, and 4. Ads are difficult to sell because of the sparse readership and totally international reach of the magazine.

* Low funding levels mean salaries at the ICC are much lower than the average in similar organizations of international scope (although equal to salaries of Czech NGOs). Low salaries contribute to difficulties in finding staff with needed specialised skills (such as graphic design, magazine distribution, accounting, fundraising, media and campaign strategy).
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* Funding for the magazine is particularly difficult to obtain because:\\
1. Many funders believe magazines should fund themselves through ads,\\
2. It is often focused on the network and can be perceived as an "internal publication" which would normally be part of core costs,\\
3. Some of the best content of the magazine is "radical" (direct action, mobility justice, etc.) and that narrows the options for potential funders, and\\
4. Ads are difficult to sell because of the sparse readership and totally international reach of the magazine.

* Low funding levels mean salaries at the ICC are much lower than the average in similar organisations of international scope (although equal to salaries of Czech NGOs). This contributes to difficulties in finding staff with needed specialised skills (such as graphic design, magazine distribution, accounting, fundraising, media and campaign strategy).
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* The Resource Centre has not gained new inventory in a long time and is lagging behind competing libraries. The Resource Centre is also almost entirely in English and member organisations would like to see more languages offered.

* WCN strives to be international but does almost everything in English and doesn't have much in the way of translations of publications or interpretation at conferences. Member groups seem dissatisfied with this.
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* More...
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Unexplored Opportunities
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UNEXPLORED OPPORTUNITIES
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* Grant-writer could attend grant-maker conferences and try networking.
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* Grant writer could attend grant-maker conferences and try networking.
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* More...
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Current Threats and Risks
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CURRENT THREATS AND RISKS
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* The unclear status of our international versus Czech statutes is a time-bomb waiting to blow up our funding, unless it is fixed soon.

* Our EU current funding could be at risk because our legal status says we are a Czech domestic organization only but we are receiving youth grants from the EC that say we are a "fully-developed, Europe-wide network" both for core costs and for the Biketour. The EC has seen our documents and has issued letters saying they have simply decided to view us as a European-level organisation but, now that it is legally possible to correct our status, it is risky to leave it in this limbo.
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* The unclear status of our international versus Czech statutes is a time bomb waiting to blow up our funding, unless it is fixed soon.

* Our EU current funding could be at risk because our legal status says we are a Czech domestic organisation only but we are receiving youth grants from the EC that say we are a "fully-developed, Europe-wide network" both for core costs and for the Biketour. The EC has seen our documents and has issued letters saying they have simply decided to view us as a European-level organisation but, now that it is legally possible to correct our status, it is risky to leave this unresolved.
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* Over-dependence on EC funding is risky because one never knows how policy and funding priorities will change and because we constantly run the risk of not having enough matching funds and thus losing even the EC funding.

* Low salary levels may someday cause some of our most highly-qualified staff to leave and that could be very disruptive to projects and goals. Some skills and knowledge among our current staff would be very difficult to replace by offering such low salaries, particularly when fluent English is required.
to:
* Overdependence on EC funding is risky because one never knows how policy and funding priorities will change and because we constantly run the risk of not having enough matching funds and thus losing even the EC funding.

* Low salary levels may someday cause some of our most highly qualified staff to leave and that could be very disruptive to projects and goals. Some skills and knowledge among our current staff would be very difficult to replace by offering such low salaries, particularly when fluent English is required.
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VISION
(where we want to be realistically in 3-4 years)

Need a statement here of about 150 words which describes our realistic vision of where we want to be in 3 to 4 years. It should be at least theoretically possible to fulfill. Topics to include: Membership base development; diversification of individual members and member groups; activity level of members; sustainable financing; type and level of funding; broader distribution and readership of magazine and publications; number, skills, and diversity of ICC staff and volunteers; skills and know-how needed within the network; public accessibility and inventory of resource centre; preferred number and type of centralised and decentralised projects; development stage of carfree area under our auspices; media, public and expert awareness of WCN; expert and media credibility.
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* (or: "carfree" becomes a household word)
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Values and Standards:
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VALUES AND STANDARDS:
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* More...

2. STRATEGIES (what specific methods and actions; strategies should be matched to objectives; how to build on our strengths, improve where we are weak, use opportunities and avoid threats; divided between "must do" and "should do" strategies):
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* More...

3. CONCRETE MEASURABLE GOALS AND WHEN THEY SHOULD BE ACHIEVED:\\
(each strategy should be accompanied by some measurable goal, so that it can be evaluated for success)
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* By mid the end of 2006, every centrally-supported project should have a coordinator which maintains close contact with the ICC.
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* By mid-2006, every centrally supported project should have a coordinator who maintains close contact with the ICC.
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* More...

4. PROGRAMMES:\\
(integrated actions and methods, with timelines, both central initiatives and types of decentralised projects we should generally prioritise)
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* More...


PRIORITIES:\\
(what central programmes and decentralised projects will receive the highest priority over the next year)
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For steering committee: How do we define individual members. Can we keep a list of them? Can they pay membership dues or something? This is already an SC agenda item.
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For steering committee: How do we define individual members. Can we keep a list of them? Can they pay membership dues or something? This is already an upcoming SC agenda item.
December 11, 2005, at 07:22 PM by RG
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Page last modified on December 12, 2005, at 01:48 PM

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