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World Carfree Network - AGM2009

AGM2009 / NetworkDevelopmentMeeting

AGM2009.NetworkDevelopmentMeeting History

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April 19, 2010, at 06:45 PM by SF
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April 15, 2010, at 07:48 PM by SF
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WCN's most (only) visible projectToo internal, difficult to market to a wider audience; lack of market plan
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April 15, 2010, at 07:42 PM by SF
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April 15, 2010, at 07:35 PM by SF
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April 15, 2010, at 07:32 PM by SF
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StrengthsWeaknesses
Loyal subscribers/fansCost and time needed to produce, print and send
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StrengthsWeaknesses
Loyal subscribers/fansCost and time needed to produce, print and send
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Difficult to obtain funding
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 Difficult to obtain funding
  
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Decentralised printing and distribution
Forum for activists

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Decentralised printing and distribution 
Forum for activists 
  

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April 15, 2010, at 07:28 PM by SF
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Could be used to achieve external aims Lack of new subscribers
Easier to market than online only Inefficient distribution
Assists outreach Increasing production costs
Enthusiasm of devoted subscribers and members: marketing, distribution Insufficient EVS volunteers from June 2010
Regain lost subscribers Lack of skilled staff and native English speakers
Tangible output could attract funding The recession
Cheaper printing Distracts WCN from its mission
Decentralised printing and distribution  
Forum for activists  
  

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Could be used to achieve external aimsLack of new subscribers
Easier to market than online onlyInefficient distribution
Assists outreachIncreasing production costs
Enthusiasm of devoted subscribers and members: marketing, distributionInsufficient EVS volunteers from June 2010
Regain lost subscribersLack of skilled staff and native English speakers
Tangible output could attract fundingThe recession
Cheaper printingDistracts WCN from its mission
Decentralised printing and distribution
Forum for activists

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April 15, 2010, at 07:26 PM by SF
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April 15, 2010, at 07:20 PM by SF
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April 15, 2010, at 07:19 PM by SF
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Could be used to achieve external aims Lack of new subscribers
Easier to market than online only Inefficient distribution
Assists outreach Increasing production costs
Enthusiasm of devoted subscribers and members: marketing, distribution Insufficient EVS volunteers from June 2010
Regain lost subscribers Lack of skilled staff and native English speakers
Tangible output could attract funding The recession
Cheaper printing Distracts WCN from its mission
Decentralised printing and distribution  
Forum for activists  
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Could be used to achieve external aims Easier to market than online only Assists outreach Enthusiasm of devoted subscribers and members: marketing, distribution Regain lost subscribers Tangible output could attract funding Cheaper printing Decentralised printing and distribution Forum for activists

Lack of new subscribers Inefficient distribution Increasing production costs Insufficient EVS volunteers from June 2010 Lack of skilled staff and native English speakers The recession Distracts WCN from its mission

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April 15, 2010, at 07:10 PM by SF
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April 15, 2010, at 07:04 PM by SF
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  • the main WCN website should be more accessible
  • it should be more attractive to funders, potential members and media
  • why have separate Carbusters and WCN websites?
  • World Carfree Day should be a prominent web feature

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A fundraising brainstorm produced the following ideas and comments:

  • Grant writing
  • Sponsorship: individuals, companies. Could ask members to sponsor website (like carfree.com).
  • Advertising: web, magazine. Could be successful if we get a high Google search ranking. Majority supported the idea.
  • Working with other NGOs: sharing grant funding and cooperating in training seminars. EC likes cross-border training and knowledge dissemination events.
  • Benefit parties/fundraising events: member orgs could do these to raise money for WCN. Relies on people giving up their spare time, so helps if event is fun. Orgs and individuals can sell WCN Resource Centre items to boost our income.
  • Retaining and increasing members: personal contact required. This is ongoing.
  • Better resource/magazine distribution and increased circulation. Carbusters distribution plans have failed in the past. Is Resource centre cost-effective?
  • Better marketing
  • Donation campaigns for specific projects e.g. sms fundraising
  • Outreach: online
  • Consulting i.e. selling our knowledge. Could involve other orgs, develop lists of experts, carfree speakers, etc. Make use of Advisory Board. We should try to be listed by ICLEI, T&E, Global Alliance for Ecomobility
  • Specific foundations
  • External seminars: WCN offering advice and training to others. Would need to develop our capacity.

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  • Carbusters Rescue Plan Working Group: Sapi to coordinate.
  • Carbusters Marketing and Distribution Working Group: Planka and Cigdem.

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1. Producing unambiguous, accurate cost data 2. How can costs be reduced/magazine income increased? 3. How many copies must be printed and sold to break even in different scenarios? 4. How could the online and printed versions best complement each other? 5. Optimum print version publication frequency

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  1. Producing unambiguous, accurate cost data
  2. How can costs be reduced/magazine income increased?
  3. How many copies must be printed and sold to break even in different scenarios?
  4. How could the online and printed versions best complement each other?
  5. Optimum print version publication frequency

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1. How can distribution be decentralised / improved? 2. Production outsourcing and profit sharing? 3. Development of a marketing strategy

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  1. How can distribution be decentralised / improved?
  2. Production outsourcing and profit sharing?
  3. Development of a marketing strategy

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  • Plea to members to fund CB40 publication: subscriber mailing list e-mails, Facebook appeal, petition site
  • Set up PayPal site to accelerate receipt of payments compared with Kagi/bank transfers
  • Use online version as marketing tool for magazine

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  • Break-even data required urgently
  • Charge different prices by region, based on ability to pay
  • Advertising in magazine and paid features
  • New distribution strategy: needs to be discussed by working group

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Network Development and the other agenda items were either postponed to the next AGM or given to the Steering Committee to take further.

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Network Development and the other agenda items were either postponed to the next AGM or given to the Steering Committee to take further.

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April 15, 2010, at 06:55 PM by SF
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  • Global organisation  to SC
  • Internal vs external focus  to SC
  • Institutional members  to SC
  • Integrating other regions  to SC
  • Network events  to SC

5. Greenwashing  to be discussed at next AGM and at TCC IX conference in York

6. Project issues  none for urgent discussion

7. New logo  discussion postponed

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  • Global organisation --> to SC
  • Internal vs external focus --> to SC
  • Institutional members --> to SC
  • Integrating other regions --> to SC
  • Network events --> to SC

5. Greenwashing --> to be discussed at next AGM and at TCC IX conference in York

6. Project issues --> none for urgent discussion

7. New logo --> discussion postponed

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April 15, 2010, at 06:53 PM by SF
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Tanja Eskola

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Tanja Eskola#

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April 15, 2010, at 06:50 PM by SF
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